SUMPartners

People

Operators, not observers.

Experienced agency founders and builders, working alongside you and your team.

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Celia Forshew

Co-Founder

Celia brings together commercial thinking, creative instinct and a clear sense of where to focus. She works closely with founders to identify priorities and turn those priorities into growth, profitability and long-term value.

She’s built, grown and sold agencies herself, and now works alongside independent founders on strategy, proposition, commercial performance and the shape of the business as it grows.

Experience
Agency growth, proposition, profitability, positioning, commercial strategy and exit planning.
Useful for
Creating clarity, improving margin, sharpening proposition, prioritising growth opportunities and helping founders build a business that works better commercially and personally.
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Joe Brailsford

Co-Founder

Joe has spent his career building, growing and running agencies. Having helped co-build and sold Seed, an award-winning £10m agency, he knows first-hand what it takes to build a successful business and the challenges that come with it.

He now works alongside ambitious founders to unlock growth, win bigger clients, build brilliant teams and improve commercial performance. He combines big-picture thinking with a hands-on approach to making things happen.

Experience
Agency growth, commercial strategy, new business, leadership, profitability, scaling, organisational development, investment, acquisitions and exits.
Useful for
Accelerating growth, winning bigger clients, improving profitability, building brilliant teams, making better commercial decisions and turning ambitious plans into commercial success.
LinkedIn

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Experience
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Experience
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Experience
Relevant operating experience to confirm.
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Areas of value to founders to confirm.

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Experience
Relevant operating experience to confirm.
Useful for
Areas of value to founders to confirm.

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How we work

Solutions, not problems.

Pattern recognition

We've seen the same challenges across different agencies, and we see what's working in real time.

Shared learning

Good ideas shouldn't stay trapped inside one agency. We bring together what we're seeing, what's working and what others have learned along the way.

Alongside you

Advice is only useful when it turns into action. We work alongside you and your team to keep things moving.

A useful first conversation about where the agency is and where you'd like it to go.

Start with a chat →