Privacy policy

Who we are

SUM Partners is a trading name of The Department Inc. Limited, a company registered in England and Wales (company number 16734964). We are the data controller for the personal information described here.

For any privacy question or request, email chat@sum.partners.

What we collect

When you use our chat form we collect your name, agency name, email address, the area you're interested in, anything you choose to share with us, and whether you'd like to hear about SUM insights, research and events.

With your consent, we use Google Analytics cookies to understand how people use the site — for example which pages are visited. This data is aggregated and doesn't identify you directly.

How we use it

To reply to your enquiry and arrange a conversation (legitimate interests, or steps before entering a contract).

To send you SUM insights, research and event news, only if you've ticked the box (consent). You can unsubscribe at any time.

To improve the website, only if you've accepted analytics cookies (consent).

Who we share it with

We don't sell your information. We use trusted providers to host the website, store enquiries and measure site usage (Google Analytics). They only process data on our instructions. Some providers may store data outside the UK, with appropriate safeguards in place.

How long we keep it

We keep enquiries for up to two years after our last contact, unless we go on to work together. Marketing preferences are kept until you unsubscribe.

Cookies

Analytics cookies are only set if you accept them. You can change your mind at any time by clearing your browser cookies, after which we'll ask again.

Your rights

You can ask to see, correct or delete your information, object to or restrict how we use it, or withdraw consent at any time. Email chat@sum.partners and we'll respond within one month.

If you're unhappy with how we've handled your information, you can complain to the Information Commissioner's Office (ico.org.uk).